Traditional Distribution

Traditional Distribution

In traditional circles Fund Distribution is often referred to as Fund Marketing. Often asset managers do make a distinction between the two. What is contained within fund distribution?

Post AIFMD Fund’s are now able to ‘market’ themselves globally, how this is done effectively requires, skill, understanding, marketing expertise, and find the time necessary to be successful. It is the marrying of fund communication and fund marketing that pays dividends when a fund distributes. Traditional distribution puts focus on ‘push marketing’ and the use of pdf prospectus, roadshows and other tried and tested methods. Although often more expensive with less penetration than digital marketing certain funds feel more comfortable in this world and Finscoms can help you get the best out of this route.

Knowledge of the distribution channels per targeted jurisdiction is of course vital for building an effective traditional distribution strategy. Each market differs from the next in terms of public offering listing, regulated public distribution, private placement, local distribution networks, regulatory requirements and more. The distribution network is still viewed as complex and somewhat opaque. Finscoms has extensive experience and established connections stretching back in excess of 25 years so we can provide you all the assitance you need.