Showcasing a fund’s technology infrastructure can also be a way of standing out from the crowd. Highlighting your operational prowess may give you an advantage over your less up to date peers in raising capital.

Coupling sophisticated investment strategy with sophisticated digital marketing strategy is now the way forward and is the next major initiative to be assimilated into the sector. Those who adapt earliest will see greatest reward. There is a tangible move away from the traditional methods, as ‘death to the pdf’ gathers momentum smart fund managers reach out through video content, webinars etc.

Four or five years ago an asset manager would not expect to be answering questions about the fund’s technology infrastructure or IT security. Investors expect world class operations across all aspects of a fund’s business. They have a greater understanding of technology and therefore ask more probing questions, 25% of investors will not invest if they discover IT deficiencies.

See also Digital Marketing, Digital Distribution, Content Marketing.