In this post AIFMD world using traditional ‘push’ marketing across global markets is an expensive way to attain very low penetration. Is there a better way?
To overcome you must adapt. A dynamic fund marketing strategy will steer the fund toward reverse solicitation, inbound rather than push marketing. Spray and pray marketing is not effective. Those achieving the highest rates of penetration now rely on digital marketing tools, making the most of their marketing assets such as their website and reaching prospects through video, webinars and social media.
Coupling sophisticated investment strategy with sophisticated digital marketing strategy is now the way forward and is the next major initiative to be assimilated into the sector. Those who adapt earliest will see greatest reward.