Manage Your Brand Correctly

Within the congested asset management sector, brand recognition and brand equity is key. Ascertaining, defining and marketing your brand is vital in your company’s growth and success.

read more

The Impact of Brexit on UK UCITS

Written by Ken Carmody Should the UK vote itself out of the EU, the asset management sector will face considerable disruption. UCITS by law must be domiciled and managed in the EU meaning that Brexit could prompt a significant number of re-domiciliations. Currently,...

read more

5 Ways to Save Money Marketing Offshore

By scripting your website and marketing assets in a certain way, you can actually bring your prospective client closer by answering the standard questions in advance, thus reducing your lead time to billable hours.

read more

Is SEO the Emperor’s New Clothes?

Within the Offshore centres over 80% – yes 80% – of the websites are brochurial, and two dimensional. They are not even an effective communications tool, and have little or no value add to the recipient. However, a well designed site with a function, can achieve so much through SEO.

read more

Will the RAIF be a good fit?

The Luxembourg Council of Government approved a draft bill for its proposed Reserved Alternative Investment Fund (RAIF) in November 2015. Does it have enough to succeed?

read more

Fund Distribution is the sum of its parts

Fund distribution is not complete without fund marketing and fund communication. These two components are often neglected and thus can result in the fund making a negative impression unbeknownst to the fund manager.

read more